Download Ebook Mastering the New Media Landscape Embrace the Micromedia Mindset
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Book Details :
Published on: 2016-03-07
Released on: 2016-03-07
Original language: English
The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message. Pre/Post Open Enrollment Classes for 2016 San Francisco ... PRE/POST CLASSES Held on Thursday and Monday at the 2017 San Francisco Writers Conference at the Mark Hopkins Hotel. Below are descriptions for all the available classes.
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